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Armed with an archive of footage from the early 1980s to the 2000s, MTV Classic came to And/Or with a request to create a series of brand IDs incorporating whatever clips caught our eye. After spending a few days digging through the funny, cringe-worthy, and just plain bizarre footage in the archive, we repackaged some of our favorites to make them accessible for a whole new audience. My role in the project included brainstorming spot ideas based off of the archival footage, design exploration, and storyboarding.

 
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Client: MTV Classic
Studio: And/Or Studio
Role: Design
Team: Kelli Miller, Kendra Eash, Nika Offenbac, Olga Povarchuk, Stephanie Swart, Matt Burke, Heidi Tannenbaum, Ian Sorrentino