Since the debut of MTV True Life in 1998, so much has changed in the ways we consume media. Drawing inspiration from online vernacular, news feeds, blogs, and social media, the reboot of MTV True Life wanted to bring clickbait to life. Bright, bold, and typographic elements play off our collective thirst and curiosity more more information. I had the pleasure of leading both design and animation for this project with creative and art direction from the And/Or team.


Client: MTV
Studio: And/Or Studio
Role: Design & Animation
Team: Kelli Miller, Alec Donovan, Meredith Alloway, Erin Kilkenny, Olga Povarchuk